On Aug. 1, Virgin Hotels debuts its first London property. Set to open in the heart of Shoreditch, this hotel will mark the brand’s eighth Virgin Hotels location worldwide and the 17^th property for the wider Virgin Hotels Collection.

The hotel will feature 120 guestrooms and offer one of the most diverse selections of elevated experiences across the luxury lifestyle hospitality space. The existing, on-site restaurant BiBo, led by chef Dani Garcia, is a Spanish-influenced dining space.

© Virgin Hotels

Guestrooms feature all of the Virgin Hotels’ beloved amenities, including red Smeg fridges; Virgin Hotels’ patented beds and mattresses; and the Lucy app, giving guests control of the room through their phone. The hotel will also include Richard’s Flat, a top category suite.

A glittering rooftop bar, pool, private members club, gym, treatment rooms and more await guests. The existing lobby bar and café, Christina’s, will remain open before being re-concepted into a unique eatery.

“We’re all absolutely delighted that Virgin Hotels Collection will be opening a Virgin hotel in London,” said Sir Richard Branson, founder, Virgin Group. “Since the inception of Virgin Hotels, we’ve had our sights set on London; a place that so many of our customers either call home, or name as one of their favorite destinations – and of course where Virgin’s story started.”

Virgin Hotels London-Shoreditch bookings will open in early July for reservations starting Aug. 1.