Ready to let Las Vegas surprise you again? The new Viva Las Venice campaign is a collaboration between Austin-based Preacher creative agency; Italian filmmaker and director Marco Prestini; and still photographer Justin Bettman, responsible for documenting the project in images.
© The Venetian Resort Las Vegas
“This campaign is an open invitation to rediscover The Venetian Resort in a whole new way,” said Patrick Nichols, president & CEO, The Venetian Resort. “With our $1.5 billion reinvestment, we’ve reimagined every detail, creating moments that make you stop, look again, and take it all in. ‘Viva Las Venice’ is about that perfect balance — the resort you know and love, yet filled with surprises at every turn. It’s everything you expect and, at the same time, nothing you expect.”
Celebrating the resort’s own 25 years of history and its connections to Venice, Italy, the new promotion utilizes a color palette of burgundies, cream and shades of emerald green drawn from the Italian flag. Working with Preacher, the resort also enjoys a fresh brand identity and logo, with new typography and enhancement of its iconic winged lion.
© The Venetian Resort Las Vegas
“We wanted to create a campaign that felt both familiar and entirely new — a double take moment that embodies the Renaissance of a Vegas classic,” said Kellyn Blount, executive creative director, Preacher. “By using practical effects wherever possible and weaving in playful optical illusions, ‘Viva Las Venice’ turns everyday moments into something extraordinary.”
See for yourself: Viva Las Venice will run in digital and print advertising, and across Connected TV including Hulu and Prime Video.
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