FX Excursions

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Ultraluxe Global Travel Agency NUBA Debuts in United States

by Mary Melnick

Jan 30, 2025

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NUBA, an international leader in curating bespoke luxury travel experiences led by passion, personalization and innovation, debuts in the United States. After 30 years of operation in luxury travel in Spain and Mexico, NUBA has gained traction across every continent for its innovative approach and exclusive access to some of the world’s hidden gems and most sought-after destinations.

The company designs personalized itineraries for culturally minded, discerning travelers and creates bucket-list, one-of-a-kind experiences for travelers seeking unforgettable getaways. Sample experiences include a private dinner in Petra and a trip to the pyramids of Giza, access to wildlife reserves and even a trip to space. NUBA can curate unique adventures across all five continents and beyond.

Under the direction of Carolita Urrestarazu, head of business development, the brand’s U.S. debut and move to Miami serves as a bridge to connect both new and returning North American clientele with its team of travel advisors.

“Expanding into the U.S. market marks a significant milestone for NUBA as we look to the future of luxury travel,” said Mario Del Duca, managing director, NUBA Americas. “With the opening of our first U.S. office in Miami, we are taking a strategic step into a dynamic and rapidly growing market. Miami’s vibrant cultural scene, strategic location, and global connectivity make it the perfect choice for our expansion and furthering NUBA’s leadership in the luxury travel industry.”

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