Starwood Hotels & Resorts announced the brand will add 10 new properties to its New York portfolio in the next two years, seeing an increase of more than 80 percent.
“As Starwood’s global pipeline driver, Aloft, Element and Four Points have never been stronger, and are rapidly expanding across New York, due to the success of the brands’ distinct lifestyle positioning and widespread appeal among today’s international traveler. With our tech-forward mindset and innovative programming — a sweet spot in the category — our brands have re-energized the mid-market space and created an unprecedented level of buzz in the development community,” said Brian McGuinness, global brand leader, specialty select brands, Starwood.
Upcoming openings include Four Points New York Downtown, Aloft Syracuse Harbor, Four Points Manhattan Hudson Yards, Aloft Long Island City, Aloft New York LaGuardia Airport, Aloft New York Midtown, Four Points Flushing, Element Syracuse Inner Harbor and Element Spring Valley. Travelers can expect four of these new properties to arrive in 2016, with two following in 2017 and three in 2018.
“Starwood’s portfolio of Specialty Select brands is growing at a phenomenal rate in New York and throughout North America. Aloft, Four Points and Element fill a much-needed niche in the market and are sought out by owners and developers in pursuit of high-caliber global brands with a proven track record of success,” said Allison Reid, senior vice president of North American development, Starwood Hotels & Resorts Worldwide, Inc.
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