Starwood Hotels & Resorts Worldwide this week introduced Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts for their enticing destinations, distinguished designs and excellent service

The collection launched with 10 properties, with expectations to build the roster to 50 designated Sheraton Grand properties by yearend, and 100 by early 2017.

“Sheraton is Starwood’s largest and most global brand, and as we continue our work to firmly keep Sheraton in the spotlight, we recognize the need to better match guest expectations for the brand around the world,” said Adam Aron, interim CEO, Starwood. “Sheraton Grand celebrates our standout hotels and helps us further reinforce Sheraton as a trusted voice in global travel.”

• The Sheraton Grand designation signifies an exemplary hotel catering to both guests and local communities, with hallmarks including:
• Resorts, convention properties and urban hotels that offer unrivaled standards of service and outperform guest satisfaction benchmarks
• Dynamic guestrooms and public spaces exhibiting sophisticated design and elevated finishes
• Desirable and sought-after locations ranging from primary city settings to spectacular beachfronts
• Impressive hotel amenities, including top-rated restaurant concepts and renowned chefs, superior gyms, unique Sheraton Club lounges and an array of spa options
• State-of-the-art function space for events, meetings and conferences.

Charter Sheraton Grand hotels include:

• Sheraton Grand Bangalore Hotel, Brigade Gateway
• Sheraton Grand Beijing Dongcheng Hotel
• Sheraton Grand Hotel Dubai
• Sheraton Grand Edinburgh Hotel
• Sheraton Grand Rio Hotel & Resort
• Sheraton Grande Ocean Resort
• Sheraton Grande Taipei Hotel
• Sheraton Grande Tokyo Bay Hotel
• Sheraton Grande Walkerhill.

Sheraton Grand is one of many initiatives currently underway for Sheraton 2020, a comprehensive plan designed to solidify Sheraton as a leading global hotel brand of choice.