Standard International, parent company of The Standard Hotels, commits to its goal of global expansion in Europe with three new upcoming projects in Brussels, Lisbon and Dublin.
Set to open in the first half of 2025, The Standard, Brussels hopes to redefine the concept of mixed-use spaces. The Standard, Brussels will find its home within the transformed World Trade Center. The hotel will draw inspiration from the nearby botanical garden, with the ground floor featuring a lobby restaurant and bar. Head up to the rooftop garden and brasserie for a panoramic experience with indoor and outdoor seating for lunch and dinner.
Later in 2025, The Standard brand hits Lisbon. The Standard, Lisbon will seamlessly weave its way into the vibrant destination with flair. The former naval hospital will offer about 172 rooms, as well as new branded residences nestled in the historic town of Alfama. A café experience will offer stunning views of Campo de Santa Clara, a restored pharmacy will hold a lounge and a signature restaurant will offer an unmistakable touch only found at The Standard. Other hot spots include an outdoor pool deck and terrace, and a rooftop cocktail bar featuring panoramic views of the sea.
In 2027, The Standard, Dublin will open as a 200-room property in the Dublin Arch. This mixed-use business and residential project will be Ireland’s most connected and commercial hub.
Read This Next

Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedMarch 2025
Mar 10, 2025Women Pilots in Private Aviation Discover the Sky’s the Limit Despite Barriers
According to data from the U.S. Federal Aviation Administration, at the end of 2023 there were 167,711 private pilots — those who hold a license to operate a plane for noncommercial use. Of that number, just 14,192, or 8.4 percent, were women. (Globally, that number is estimated to range 4–6 percent.)
Sponsored Content
A Summer Sojourn Along Europe’s Rivers with AmaWaterways
This summer, elevate your vacation experience with award-winning AmaWaterways. Offering a seamless blend of unparalleled luxury, authentic cultural experiences and unrivaled service, AmaWaterways cruises are the perfect way to uncover the heart of Europe during the sunniest season with itineraries that glide along the continent’s most iconic rivers, including the Danube, the Rhine, the Seine and the Douro.
Slideshow
Mar 10, 20258 Reasons to Put Berlin, Germany, on Your Travel List
It’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Berlin, Germany, with us.
March 2025
Mar 9, 2025The Ritz-Carlton Yacht Collection to Cruise in Alaska
The Ritz-Carlton Yacht Collection unveils its inaugural itineraries aboard Luminara, marking the fleet’s first-ever voyages in the region. These trips depart between May and September 2026, offering 13 expertly curated voyages with calls on 11 ports across Alaska and Canada.
Sponsored Content
Find Your Perfect Escape with Paradisus by Meliá — More Than Just All-Inclusive
Luxury travel today is about more than just beautiful accommodations — it’s about experiencing the destination. Paradisus by Meliá takes traditional all-inclusive resorts to the next level by offering indulgence with immersion, experiences and authenticity. Each resort is shaped by its location, local flavors and curated Destination Inclusive® experiences that bring you closer to the heart of the destination.
Hotels
Mar 8, 2025Culinary-First Hotel Debuts in Healdsburg, California
Set to open this summer, Appellation Healdsburg is the first new-build property of Appellation. Cofounders Chef Charlie Palmer and Christopher Hunsberger redefine the hospitality experience by incorporating food and beverage into many aspects of the hotel, from its design to public spaces.
eFlyer Deals
Mar 5, 2025Exclusive Offer on Deck at Naples Grande Beach Resort
Naples Grande Beach Resort in Naples, Florida, has an exciting offer this season. Through its Escape the Chill Flash Sale, guests get 20 percent off accommodations when staying for a minimum of two nights. This offer also comes with a $50 daily resort credit.
Sponsored Content
Royal Air Maroc Marks Five Years with oneworld: Strengthening Connectivity Between USA and Africa and Expanding Global Reach
Royal Air Maroc proudly enters its fifth year as a member of the prestigious oneworld alliance. Since joining in April 2020, RAM has demonstrated resilience during the COVID-19 pandemic, emerging as a dynamic airline that enhanced its digital services and expanded its network. The airline plans to grow its fleet to 200 aircraft by 2037, reinforcing its global presence.
eFlyer Deals
Mar 5, 2025citizenM Launches Global Spring Sale
CitizenM gives travelers discounted stays this spring at its many hotels, including recently opened Miami South Beach and Boston Back Bay hotels.
ShareThis