Ca’Select, Select Aperitivo’s newly designed visitor center and distillery, recently opened in Venice, Italy. Select Aperitivo, the premium Italian aperitif and main ingredient of the original Venetian Spritz, welcomes visitors to its new facility in the Cannaregio district. Guests are greeted by custom-made mosaics at the entrance, followed by a floor made in Venetian Seminato style by Asin, an ancient family of Venetian terrazzo makers.

© Courtesy of Select Aperitivo

The brand, founded in 1920, saw Marcante-Testa Architects transform the facility into a refined space allowing visitors to experience Select Aperitivo in a Venetian setting. Every corner of the space tells a story, with masterful designs by Koskevoy Bodgan, a Ukrainian artist who triumphed in Select’s Ca’Select Arte competition.

The space features four areas. The bar-mixology area is the perfect spot for an authentic tasting of the original Venetian Spritz, while the events area offers one of the largest spaces in Venice dedicated to culture and socializing. The production area sees where the maceration of the herbs and spices in the product recipe takes place. The exhibition area, curated by Studio Fludd, features an interactive adventure showing a different and authentic Venice.

© Courtesy of Select Aperitivo

Beyond these four spaces, guests can appreciate the details incorporated throughout the space. The steel bar counter is covered with fused glass plates in typical Murano style, designed to represent the waves of the Venetian Lagoon. Walls are covered with handmade white-and-red zellige tiles.

Ca’ Select will release event listings and pricing for tours in the coming months.