The Ritz-Carlton New York, Central Park seeks to entice the senses with the introduction of a new aroma, 50 Central Park, as well as new hotel experiences.

Crafted by luxury fragrance company Antica Farmacista and named after the hotel’s address on Central Park South, the scent evokes the park’s beauty, crafted with elderflower, mountain mint and ripe strawberries.

“We are delighted to introduce our new signature scent,” said Winfred van Workum, general manager, The Ritz-Carlton New York, Central Park. “From the moment our guest arrives, 50 Central Park captures the splendor of our urban oasis, delicately lingering throughout the hotel and inviting guests to immerse themselves further to our iconic front garden both outside and within the walls of our hotel.”

To complement the new scent, La Prairie Spa, the skincare brand’s first stateside spa, introduced two new signature treatments: 50 Central Park Ritual Massage and 50 Central Park Signature Pedicure. The 90-minute massage draws upon scents from the new fragrance, using essential oils to create a deep sense of relaxation. The 75-minute pedicure also incorporates the scent, providing an aromatic and calming foot soak and exfoliation treatment.

At The Star Lounge, guests can enjoy a new signature cocktail inspired by the scent, made with Bombay Sapphire Gin, Veen Acai Vodka, St. Germain and lime juice.

There are also a variety of 50 Central Park products available for purchase, including candles, room sprays and reed diffusers.