Nobu Hospitality recently announced plans to open two new Plaza Athénée Hotels in New York City and Bangkok, both slated for 2026. Developed in partnership with AWC, the properties will bring a new level of luxury to iconic heritage buildings.
The new Plaza Athénée Nobu Hotel and Spa New York will lie in the historical Upper East Side near Central Park, while Plaza Athénée Nobu Hotel and Spa Bangkok will be found in the best location by the Chao Phraya River in Thailand’s capital.

© Nobu Hotels
Nobu’s inaugural hotel in New York will include 145 room keys, including suites with unique indoor and outdoor glassed terraces and gazebos. The property will also feature a townhouse with exclusive service, providing travelers with a private sanctuary. Guests of the new property will also enjoy access to a traditional Japanese onsen, spa and wellness center. Nobu’s signature dining experience will also open in the property, where guests can indulge in a Nobu omakase experience, along with access to a bar and lounge. A rooftop area for private events and parties with views of the city only add to the luxury hotel.
Like its New York counterpart, Plaza Athénée Nobu Hotel and Spa Bangkok will also offer world-class food and beverage experiences and luxury amenities. The hotel will transform the building where the East Asiatic Company was founded in 1884, emerging as a modern and sleek space.
“We are profoundly grateful that AWC has entrusted us with the development of two of their most valuable properties, in the most iconic buildings and historic areas of two exceptional cities,” said Trevor Horwell, CEO, Nobu Hospitality. “We are privileged to collaborate closely with the AWC team, led by visionary CEO, Khun Wallapa Traisorat, who is spearheading an exciting and innovative approach to the hospitality industry. The Plaza Athénée Nobu Hotel and Spa Bangkok and the Plaza Athénée Nobu Hotel and Spa New York will redefine the standards of luxury and sophistication not only in Thailand but also in the U.S. This partnership allows us to embark upon an extraordinary journey together.”
Read This Next
UN Tourism Announces Best Tourism Villages in 2024
Daily
Mar 17, 2025
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedMarch 2025
Mar 17, 2025Buenos Aires Embraces Life with Art, Music, Sports and Fine Food
The fascinating city of Buenos Aires has managed to maintain its appeal for travelers despite Argentina’s roller coaster economic history.
Sponsored Content
A Summer Sojourn Along Europe’s Rivers with AmaWaterways
This summer, elevate your vacation experience with award-winning AmaWaterways. Offering a seamless blend of unparalleled luxury, authentic cultural experiences and unrivaled service, AmaWaterways cruises are the perfect way to uncover the heart of Europe during the sunniest season with itineraries that glide along the continent’s most iconic rivers, including the Danube, the Rhine, the Seine and the Douro.
Slideshow
Mar 17, 20256 Reasons to Put Santa Fe, New Mexico, on Your Travel List
It’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through Santa Fe, New Mexico, with us.
Airlines
Mar 17, 2025LOT Polish Airlines Achieved Record Results in 2024
Last year was a banner one for LOT Polish Airlines. In 2024, the airline saw its second-highest financial result in recent decades, with a revenue of PLN 9.93 billion. That number reflects a net profit of PLN 688.5 million and an operating profit of PLN 805.7 million. In the face of increased market competition and lower ticket prices, LOT achieved an operating profit margin of 8.1 percent.
Sponsored Content
Royal Air Maroc Marks Five Years with oneworld: Strengthening Connectivity Between USA and Africa and Expanding Global Reach
Royal Air Maroc proudly enters its fifth year as a member of the prestigious oneworld alliance. Since joining in April 2020, RAM has demonstrated resilience during the COVID-19 pandemic, emerging as a dynamic airline that enhanced its digital services and expanded its network. The airline plans to grow its fleet to 200 aircraft by 2037, reinforcing its global presence.
March 2025
Mar 15, 2025Norwegian Debuts Late Disembarkation Option
Norwegian Cruise Line just launched a new late check-out service on select ships and European sailings, allowing passengers to remain on board the ship until 12:30–1 p.m. to enjoy a few more hours of relaxation, lunch and other amenities before going home. The new service still requires passengers to check out of their staterooms by 8:30 a.m., but guests can now store their luggage at the cruise terminal for the remaining hours.
Thiou Restaurant Review
eFlyer Reviews
Mar 12, 2025eFlyer Deals
Mar 12, 2025Celebrate Ramadan in AlUla with Limited-Time Rates
With Ramadan officially underway, what better place to celebrate this holy time than in AlUla, Saudi Arabia? Many luxury hotels and wellness retreats have launched some of the best deals of the year to celebrate Ramadan.
Sponsored Content
Find Your Perfect Escape with Paradisus by Meliá — More Than Just All-Inclusive
Luxury travel today is about more than just beautiful accommodations — it’s about experiencing the destination. Paradisus by Meliá takes traditional all-inclusive resorts to the next level by offering indulgence with immersion, experiences and authenticity. Each resort is shaped by its location, local flavors and curated Destination Inclusive® experiences that bring you closer to the heart of the destination.
eFlyer Deals
Mar 12, 2025The Ritz-Carlton, South Beach Launches Exclusive Group Offer
The Ritz-Carlton, South Beach in Miami just debuted a Summer in South Beach: Exclusive Group offer for 2025 group travel to Florida’s southern city.
ShareThis