Nobu Hospitality recently announced plans to open two new Plaza Athénée Hotels in New York City and Bangkok, both slated for 2026. Developed in partnership with AWC, the properties will bring a new level of luxury to iconic heritage buildings.
The new Plaza Athénée Nobu Hotel and Spa New York will lie in the historical Upper East Side near Central Park, while Plaza Athénée Nobu Hotel and Spa Bangkok will be found in the best location by the Chao Phraya River in Thailand’s capital.

© Nobu Hotels
Nobu’s inaugural hotel in New York will include 145 room keys, including suites with unique indoor and outdoor glassed terraces and gazebos. The property will also feature a townhouse with exclusive service, providing travelers with a private sanctuary. Guests of the new property will also enjoy access to a traditional Japanese onsen, spa and wellness center. Nobu’s signature dining experience will also open in the property, where guests can indulge in a Nobu omakase experience, along with access to a bar and lounge. A rooftop area for private events and parties with views of the city only add to the luxury hotel.
Like its New York counterpart, Plaza Athénée Nobu Hotel and Spa Bangkok will also offer world-class food and beverage experiences and luxury amenities. The hotel will transform the building where the East Asiatic Company was founded in 1884, emerging as a modern and sleek space.
“We are profoundly grateful that AWC has entrusted us with the development of two of their most valuable properties, in the most iconic buildings and historic areas of two exceptional cities,” said Trevor Horwell, CEO, Nobu Hospitality. “We are privileged to collaborate closely with the AWC team, led by visionary CEO, Khun Wallapa Traisorat, who is spearheading an exciting and innovative approach to the hospitality industry. The Plaza Athénée Nobu Hotel and Spa Bangkok and the Plaza Athénée Nobu Hotel and Spa New York will redefine the standards of luxury and sophistication not only in Thailand but also in the U.S. This partnership allows us to embark upon an extraordinary journey together.”
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