Arrival/Check-In: I have traveled to Seoul for years and have stayed at the Lotte Hotel Seoul often, as it’s centrally located, surrounded by business districts, museums and markets. But this trip was different; the Executive Tower at the Lotte Hotel is now fully open for guests after a complete renovation.
The Executive Tower’s exclusive entrance opens into the cream-marbled lobby where a dedicated Tower staff greets you and guides you up to the Sky Lobby for check-in. The enormous, brightly lit lobby offers plenty of seating areas and beverage service to enjoy while you quickly check in; I chose a hot oolong tea. The staff also asked how they could help with my stay, including booking dinners, museum tours and the like, which I found helpful to get my trip started.
Guest Quarters: My Junior Suite, located on an upper floor, opened into a long hallway of warm woods. I felt the mix of modern and classic luxury décor and color perfectly suited my style.
The brightly lit hallway held a mirror and large closet space with lots of extra cushioned hangers for my blouses, and the most interesting piece of technology I have seen in a hotel so far. The LG Styler looks like a slim fridge but actually can “Refresh Garments in Minutes with Smart Wi-Fi Enabled Steam Clothing Care System.” It was easy to use daily to refresh and steam my coats and anything else I wore that day. However, guests receive free ironing service for two garments, just in case. On the other side of the hallway a well-lit, gray-marbled bathroom featured a dual sink vanity with Dyptique amenities and a three-paneled mirror. The frosted glass-enclosed shower area included a rainfall showerhead, one of my favorites, and a spa bathtub sat adjacent.
The room opened into a living area filled with natural light and city views. A large, modern chandelier highlighted the décor and provided great lighting over the seating area and large business-appropriate desk with extra international outlets for all your gadgets. Across the room a fully stocked bar offered American classics and local spirits as well. I spent most of my time working and lounging in this area.
A king-sized bed with plush linens dominated the bedroom and gave me an excellent night’s rest. An HD LG flat-screen TV sat across from the bed. The bright neon screens atop the buildings in the area give off some extra light at night, so I recommend using the blackout curtains.
Services/Amenities: I took almost every meal during my stay at Le Salon, the lounge area for Executive Tower guests. It opens for breakfast, light snacks and tea in the afternoon, and cocktail service for happy hour. Since the area is exclusive, it’s a bit quiet, with a few businesspeople and small families coming through, making it a bit reserved for a solo traveler. However, the bustling staff at the cooking stations were kind, and the spread of dim sum for breakfast along with waffles made my mornings bright. For happy hour, I indulged in Champagne and charcuterie.
Private meeting boardrooms are available with full media services and catering. I took advantage of a room for a meeting and was impressed by the modern décor and assistance from the concierge, who helped with set-up and drink service.
The gym is shared between both towers but, honestly, is a trek to get to. However, its rows of state-of-the-art equipment, including a sauna for a cool-down treatment, will please any guest.
TOP TAKEAWAYS:
◆ The Executive Tower is the best experience for traveling for business in Korea.
◆ The staff throughout the property are friendly and helpful for all entertainment and business needs.
◆ The LG Styler to refresh my garments in-room was the best surprise.
LOTTE HOTEL SEOUL
30, Eulji-ro, Jung-gu
Seoul, South Korea
tel 82 2 771 1000
lottehotel.com
Read This Next
Review: Kimpton Hotel Palomar
February 2025
Feb 26, 2025All Reads on This Topic
Read Them All

Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedMarch 2025
Mar 15, 2025Norwegian Debuts Late Disembarkation Option
Norwegian Cruise Line just launched a new late check-out service on select ships and European sailings, allowing passengers to remain on board the ship until 12:30–1 p.m. to enjoy a few more hours of relaxation, lunch and other amenities before going home. The new service still requires passengers to check out of their staterooms by 8:30 a.m., but guests can now store their luggage at the cruise terminal for the remaining hours.
Sponsored Content
Royal Air Maroc Marks Five Years with oneworld: Strengthening Connectivity Between USA and Africa and Expanding Global Reach
Royal Air Maroc proudly enters its fifth year as a member of the prestigious oneworld alliance. Since joining in April 2020, RAM has demonstrated resilience during the COVID-19 pandemic, emerging as a dynamic airline that enhanced its digital services and expanded its network. The airline plans to grow its fleet to 200 aircraft by 2037, reinforcing its global presence.
Daily
Mar 14, 2025Glamorous Flamingo Las Vegas Gets Pool Makeover
Chances are you already know the name, but what you may not have heard about the iconic Flamingo Hotel in Las Vegas is the celebrated pool is undergoing a $20 million transformation of its GO Pool.
Airlines
Mar 14, 2025Don’t Miss Out on All Nippon Airways’ Sweepstakes to Explore Japan
All Nippon Airways, Japan’s largest 5-star airline, launched a contest to give travelers a chance to win a trip to go beyond Tokyo and experience Japan’s under-the-radar destinations. One winner will receive two round-trip economy-class tickets from a U.S. ANA gateway city to a unique destination within ANA’s extensive domestic network, such as Komatsu (KMQ), Odate (ONJ), Okinawa (OKA), Oita (OIT), Sapporo (CTS) and Tottori (TTJ).
Sponsored Content
Madrid: The Charm of an Authentic City
They say Madrid is in vogue for many reasons: its lifestyle, its heritage, its cuisine and all of its new attractions. And it’s true, because Madrid is on the radar of travelers looking for a cutting-edge destination that still holds onto its essence. Join us as we explore its charms.
Daily
Mar 14, 2025Hotel Zeppelin Launches Dead-icated Stay in Honor of Grateful Dead’s 60th Anniversary
Hotel Zeppelin in San Francisco is celebrating the 60th anniversary of the Grateful Dead with an exclusive Dead-icated Stay offer. Hotel Zeppelin is all about celebrating its city’s countercultural tradition, and this offer helps them honor the band’s legacy and its roots in the Bay Area.
Thiou Restaurant Review
eFlyer Reviews
Mar 12, 2025eFlyer News
Mar 12, 2025Air India Partners with Lufthansa Group, Virgin Australia
India’s leading global airline recently announced its expansion of codeshare partnerships with both Lufthansa Group and Virgin Australia. Through these new partnerships, travelers can enjoy access to more than 100 routes combined across the Indian subcontinent, Europe, Australia, New Zealand and the Americas.
Sponsored Content
Find Your Perfect Escape with Paradisus by Meliá — More Than Just All-Inclusive
Luxury travel today is about more than just beautiful accommodations — it’s about experiencing the destination. Paradisus by Meliá takes traditional all-inclusive resorts to the next level by offering indulgence with immersion, experiences and authenticity. Each resort is shaped by its location, local flavors and curated Destination Inclusive® experiences that bring you closer to the heart of the destination.
eFlyer News
Mar 12, 2025SH Hotels & Resorts Rebrands to Starwood Hotels
SH Hotels & Resorts, parent company of 1 Hotels, Baccarat Hotels and Treehouse Hotels, celebrates its 10th anniversary by officially rebranding as Starwood Hotels, reviving the iconic brand created by Barry Sternlicht nearly 30 years ago.
ShareThis