Experience London’s iconic Regent Street as a traffic-free destination this summer. Every Sunday in July, shoppers and walkers will be able to relax and enjoy a creative program of performances, fashion and installations — even participate in free exercise classes, games and sensory experiences.

Dubbed “Summer Streets,” the initiative aims to make the area a more pleasant experience for residents and visitors alike, enhancing the environment for shoppers and sightseers to enjoy this central location in the heart of the West End.

“Summer Streets is a fabulous way to experience one of the country’s finest retail destinations every Sunday in July,” said London Mayor Boris Johnson. “With its exceptional Nash design few areas can rival the rich history of Regent Street. We want to make shopping in the flagship stores and eating in the nearby restaurants even more enjoyable, turning a visit to this world-renowned street in to the ultimate summer shopping treat.”

Be sure to download the free Regent Street Walking Tour iPhone app for a step-by-step guide to the famous architectural and historic features of the street. There’s also a free shopping app: Regent Street Shopping & Lifestyle for iPhone.

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