Karisma Hotels & Resorts and Margaritaville announced the launch of a new resort brand, St. Somewhere. The brand will embody the carefree escapism of the Margaritaville brand, with a luxury twist. Slated to debut in fall 2021, the property will be located on Isla Holbox, Mexico, with other locations to open subsequently.

St. Somewhere is ideal for couples and families. Guests can expect to see yacht-inspired architecture throughout the property. The location allows guests to experience a laid-back, tranquil stay. Isla Holbox is a small island between the Caribbean Sea and Gulf of Mexico, north of the Yucatan Peninsula off Quintana Roo. The seaside resort offers a private club setting.

“Our relationship with Karisma Hotels & Resorts has incredible potential, creating destinations to deliver Margaritaville’s casual renowned atmosphere, top-notch amenities and outstanding food and beverage offerings to guests,” said Shamim Lodin, executive director of hotel development, Margaritaville “This new St. Somewhere collection, starting with our first property in Isla Holbox, will bring together our signature laid-back luxury vibe with a more personalized and intimate island experience.”