This month marks the official opening of SIRO, a groundbreaking fitness and recovery hotel concept by Kerzner International, in Dubai. The new property also marks the brand’s inaugural hotel, located in the newly constructed One Za’abeel complex.

© Natalee Cocks
Featuring cutting-edge technology, world-class expertise and transformative wellness experiences, SIRO is a revolutionary concept in the world of hospitality. Complete with a dedicated Recovery Lab for advanced treatments, holistic classes and mindfulness practices, SIRO takes fitness and recovery to a new level. In addition to immersive classes, guests also have access to activities like desert bike rides, mountain treks, dune buggy trips, tennis, golf sessions and more. The Recovery Lab also boasts IV therapy, cryotherapy, red light therapy, infrared saunas, cold-plunge pools, relaxation areas, zen spaces and luxurious changing facilities.
Guestrooms embody peace and tranquility through a purposeful design and thoughtful amenities. Floor-to-ceiling windows overlook the city skyline and welcome natural light, while wake-up technology features motorized, blackout blinds to rouse guests. Guestrooms also include thermos-regulating mattresses, recovery cabinets stocked with exercise essentials, projectors in place of televisions and more. Guests can also choose from six Fitness suites and six Recovery suites. Recovery suites come with a therapy bed for in-room treatments and a bathtub with a view, while fitness suites feature a mini private gym.

© Natalee Cocks
SIRO offers a curated array of dining options to support guests in maintaining a balanced diet, including Refuel Bar and 24-hour, in-room modular dining.
The SIRO brand is currently eyeing locations in Montenegro, Tokyo, Cabo and Boka Place to expand and bring more of its elevated offerings to guests worldwide.
Read This Next

Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Mar 18, 2025Expedition Cruise Line Introduces Sami Food Ambassador
When it comes to authentic Norwegian cultural experiences, HX Expeditions is unmatched. New to the line’s offerings is the addition of Culinary Ambassador Máret Rávdná Buljo, a reindeer herder and custodian of Sami traditions who possesses a deep knowledge of Sami culinary culture.
Sponsored Content
Find Your Perfect Escape with Paradisus by Meliá — More Than Just All-Inclusive
Luxury travel today is about more than just beautiful accommodations — it’s about experiencing the destination. Paradisus by Meliá takes traditional all-inclusive resorts to the next level by offering indulgence with immersion, experiences and authenticity. Each resort is shaped by its location, local flavors and curated Destination Inclusive® experiences that bring you closer to the heart of the destination.
March 2025
Mar 18, 2025Portland , Oregon’s, Drink Culture Goes Beyond IPAs and Cold Brews
Last November, rather than ride out the endless election news cycle at home, I hopped on a plane and headed to a destination filled with verdant spaces to clear my head — and great drinks to quench my thirst, no matter the outcome.
Daily
Mar 18, 20255 Luxury Hotels to Consider for Sustainable Earth Day Travel
Earth Day is celebrated April 22. Plan ahead with a trip to one of these luxury properties around the world, offering sustainable and immersive experiences.
Sponsored Content
A Summer Sojourn Along Europe’s Rivers with AmaWaterways
This summer, elevate your vacation experience with award-winning AmaWaterways. Offering a seamless blend of unparalleled luxury, authentic cultural experiences and unrivaled service, AmaWaterways cruises are the perfect way to uncover the heart of Europe during the sunniest season with itineraries that glide along the continent’s most iconic rivers, including the Danube, the Rhine, the Seine and the Douro.
Daily
Mar 18, 2025The Only Sunscreen Brand You’ll Need for 2025 Summer Travels
With so many sunscreens on the market today, snagging the right one is essential. The most common complaint of sunscreens? Clogged pores, dry skin and not enough protection. This is where Bondi Sands Sunny products come to the rescue.
UN Tourism Announces Best Tourism Villages in 2024
Daily
Mar 17, 2025Norwegian Debuts Late Disembarkation Option
March 2025
Mar 15, 2025Daily
Mar 14, 2025Glamorous Flamingo Las Vegas Gets Pool Makeover
Chances are you already know the name, but what you may not have heard about the iconic Flamingo Hotel in Las Vegas is the celebrated pool is undergoing a $20 million transformation of its GO Pool.
Sponsored Content
Madrid: The Charm of an Authentic City
They say Madrid is in vogue for many reasons: its lifestyle, its heritage, its cuisine and all of its new attractions. And it’s true, because Madrid is on the radar of travelers looking for a cutting-edge destination that still holds onto its essence. Join us as we explore its charms.
Airlines
Mar 14, 2025Don’t Miss Out on All Nippon Airways’ Sweepstakes to Explore Japan
All Nippon Airways, Japan’s largest 5-star airline, launched a contest to give travelers a chance to win a trip to go beyond Tokyo and experience Japan’s under-the-radar destinations. One winner will receive two round-trip economy-class tickets from a U.S. ANA gateway city to a unique destination within ANA’s extensive domestic network, such as Komatsu (KMQ), Odate (ONJ), Okinawa (OKA), Oita (OIT), Sapporo (CTS) and Tottori (TTJ).
ShareThis