This month marks the official opening of SIRO, a groundbreaking fitness and recovery hotel concept by Kerzner International, in Dubai. The new property also marks the brand’s inaugural hotel, located in the newly constructed One Za’abeel complex.

© Natalee Cocks
Featuring cutting-edge technology, world-class expertise and transformative wellness experiences, SIRO is a revolutionary concept in the world of hospitality. Complete with a dedicated Recovery Lab for advanced treatments, holistic classes and mindfulness practices, SIRO takes fitness and recovery to a new level. In addition to immersive classes, guests also have access to activities like desert bike rides, mountain treks, dune buggy trips, tennis, golf sessions and more. The Recovery Lab also boasts IV therapy, cryotherapy, red light therapy, infrared saunas, cold-plunge pools, relaxation areas, zen spaces and luxurious changing facilities.
Guestrooms embody peace and tranquility through a purposeful design and thoughtful amenities. Floor-to-ceiling windows overlook the city skyline and welcome natural light, while wake-up technology features motorized, blackout blinds to rouse guests. Guestrooms also include thermos-regulating mattresses, recovery cabinets stocked with exercise essentials, projectors in place of televisions and more. Guests can also choose from six Fitness suites and six Recovery suites. Recovery suites come with a therapy bed for in-room treatments and a bathtub with a view, while fitness suites feature a mini private gym.

© Natalee Cocks
SIRO offers a curated array of dining options to support guests in maintaining a balanced diet, including Refuel Bar and 24-hour, in-room modular dining.
The SIRO brand is currently eyeing locations in Montenegro, Tokyo, Cabo and Boka Place to expand and bring more of its elevated offerings to guests worldwide.
Read This Next

Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
May 14, 2025Master Plan in Place for Romanian Black Sea City of Constanta
London-based Foster + Partners architectural firm developed a masterplan for a 93-acre site in the heart of Constanța, a port city on the Black Sea in the Dobrogea historical region of Romania.
Sponsored Content
Royal Air Maroc Introduces Groundbreaking Safety Video: A Captivating Invitation to Discover Moroccan Heritage
Royal Air Maroc continues to elevate the passenger experience with the launch of its new in-flight safety video — a cinematic journey that seamlessly blends essential safety instructions with a celebration of Moroccan cultural heritage.
Daily
May 14, 20256 Unforgettable Dining Experiences Around the World
Hungry for adventure? These destinations offer unique dining experiences worth the trip.
eFlyer Reviews
May 14, 2025Hotel Van Zandt Review
One step onto Austin’s Rainey Street and you’ll feel like you’ve joined the cool kids at the best playground in the city. Just behind the cottage bars, pint-sized skyscrapers soar. One of them, Hotel Van Zandt, the Rainey district's pièce de resistance, beckons with a song-like spirit —apropos because the independently owned property, rife with music motifs, was named after beloved singer-songwriter Townes Van Zandt. Sixteen stories high, the hotel embodies Austin’s lust for music, manifesting with a vinyl corner; trumpet chandeliers; myriad musical references; replica vintage posters in frames; and its own live music venue, which doubles as its acclaimed restaurant, Geraldine’s. Don’t miss the mesmerizing installation of colorful origami-like birds composed from vinyl records that flitter from an old phonograph.
Sponsored Content
Seoul: Your Next MICE Destination
Seoul has rapidly become a leading global MICE hub, known for its rich culture, advanced technology and strong economy. As the capital of South Korea, it offers a strategic location in East Asia and a booming cultural influence through K-pop, K-movies, Korean cuisine and K-dramas. With its vibrant atmosphere and business-friendly environment, Seoul is increasingly the top choice for MICE organizers and corporate travelers seeking connection and collaboration.
eFlyer Deals
May 14, 2025Viking Launches Exclusive May Sales
Viking welcomes May with special savings across its award-winning river, ocean and expedition voyages. Through its May promotion, all-inclusive river cruises start at just $1,199, complete with free international airfare and $25 deposit. Save up to $3,000 per couple on ocean cruises or up to $4,000 per couple on expedition voyages, as well as airfare and just a $25 deposit on either cruise.
World Cruises: A Growing Trend?
eFlyer Lead
May 14, 2025Daily
May 13, 2025Celebrate International Tea Day in Victoria, British Columbia
Celebrate International Tea Day May 21 with a visit to Victoria, British Columbia.
Sponsored Content
Explore Europe with the Best River Cruise Line this November
Experience Europe from a fresh perspective with AmaWaterways, just awarded Best River Cruise Line by Global Traveler for the third consecutive year. Step aboard, unpack once and embark on a cruise through iconic capital cities and awe-inspiring landscapes. AmaWaterways' ships, which accommodate an average of just 156 guests, offer a spacious yet intimate setting. Throughout your journey, you'll enjoy exquisite farm-to-table dining; unparalleled service; and a variety of included excursions, from city tours for gentle walkers to thrilling bike rides along the rivers.
Daily
May 13, 2025North America’s 50 Best Bars 2025 Revealed
In late April, North America’s 50 Best Bars of 2025 were named and celebrated, with 50 bars across the United States, Canada, Mexico and Caribbean showcased for first-class cocktails and service.
ShareThis