Greater Fort Lauderdale wants the world of leisure travelers to know the destination as one of the most diverse and inclusive destinations in the world. Visit Lauderdale unveiled its edgy and exciting new campaign titled, Everyone Under the Sun. This campaign seeks to welcome visitors of every race, national origin, religion, gender, age and disability.
“This campaign goes to the heart of what makes our community great — the people and our diverse offerings. We now have a strong campaign that truly reflects who we are and shows how special Greater Fort Lauderdale is in every bold, beautiful, and surprising way,” said Stacy Ritter, president and CEO, Visit Lauderdale. “We are graciously welcoming everyone, and I mean everyone, to come join us and experience our tropical paradise rich with culture, flavor and unique experiences. Our diversity is our strength, and we are proudly telling this story to the world.”
People from more than 170 countries, speaking 147 languages, call this destination home. The destination commits to including all, with ads starring locals with disabilities, members of the area’s LGBTQ+ community, people of a diverse age range and various ethnic identities. Many don’t know that Greater Fort Lauderdale is actually Florida’s LGBTQ+ capital, and the destination seeks to further embrace this.
Everyone Under the Sun features many surprising twists to both highlight how different Great Fort Lauderdale is from other destinations and to invite everyone under the sun to enjoy its one-of-a-kind offerings. The campaign showcases accessible beaches, outdoor adventures, immersive nature encounters, pampering, romance, in-pool meetings and more.

© Visit Lauderdale
Everyone Under the Sun saw six full days of filming in eight different locations across Greater Fort Lauderdale. A 34-person crew, 87 talented people, one dog and hundreds of butterflies star in the ads. Ads begin running this month.
The new campaign strategically provokes various audiences with important messages through subjects and scenes that are often unexpected. In evoking reactions and responses from audiences, the campaign brings attention to Greater Fort Lauderdale not only as a destination for travel but also as a destination for inclusivity and acceptance.
Everyone Under the Sun allows travelers to explore some of the area’s best sites and experience unforgettable memories. From shopping at the largest outlet mall in the United States to conversing with fellow beer lovers on the Visit Lauderdale Ale Trail, Greater Fort Lauderdale emphasizes its love for all.
Do you think more destinations should implement campaigns like this? What do you like most about the Everyone Under the Sun campaign? What do you like most about Fort Lauderdale? Tell us your thoughts. Email us at letters@globaltravelerusa.com. Please include your full name and location.
Read This Next

Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Mar 4, 20254 Can’t-Miss Events in Oahu This Spring
Those visiting Oahu, Hawai’i, this spring will be delighted to find an exciting list of must-do experiences. Below are a variety of Oahu’s top events to travel for this spring:
Sponsored Content
Royal Air Maroc Marks Five Years with oneworld: Strengthening Connectivity Between USA and Africa and Expanding Global Reach
Royal Air Maroc proudly enters its fifth year as a member of the prestigious oneworld alliance. Since joining in April 2020, RAM has demonstrated resilience during the COVID-19 pandemic, emerging as a dynamic airline that enhanced its digital services and expanded its network. The airline plans to grow its fleet to 200 aircraft by 2037, reinforcing its global presence.
Daily
Mar 3, 2025Helsinki, Finland’s, Cultural Highlights for 2025
This year, Helsinki promises remarkable cultural programs celebrating Finnish design, art, architecture and storytelling. The city will be filled with an extraordinary number of exhibitions, celebrations and international events throughout 2025.
Daily
Mar 3, 20254 Hotels with Literary Experiences
These hotels around the country offer guests literary-themed experiences, from curated book selections to book-themed amenities.
Sponsored Content
A Summer Sojourn Along Europe’s Rivers with AmaWaterways
This summer, elevate your vacation experience with award-winning AmaWaterways. Offering a seamless blend of unparalleled luxury, authentic cultural experiences and unrivaled service, AmaWaterways cruises are the perfect way to uncover the heart of Europe during the sunniest season with itineraries that glide along the continent’s most iconic rivers, including the Danube, the Rhine, the Seine and the Douro.
Slideshow
Mar 3, 20256 Grand Prix Destinations to Put on Your Travel List
It’s time to start dreaming of your next trip. Here’s some destination inspiration for you. Take a visual journey through these Grand Prix destinations with us.
9 Luxurious Hotels for Spring Break Getaways
Daily
Feb 28, 2025Daily
Feb 27, 2025Laila Gohar, The Joseph Nashville Partner to Highlight Nashville’s Luxury
Nashville’s luxury travel scene continues to blossom and evolve in its blend of Southern charm and cosmopolitan buzz. Now, one of the city’s hotels, The Joseph, has been selected to participate in The Luxury Collection x Gohar World’s candle collaboration. The Nashville hotel joins international destinations as part of this limited-edition collection.
Sponsored Content
Madrid: The Charm of an Authentic City
They say Madrid is in vogue for many reasons: its lifestyle, its heritage, its cuisine and all of its new attractions. And it’s true, because Madrid is on the radar of travelers looking for a cutting-edge destination that still holds onto its essence. Join us as we explore its charms.
Daily
Feb 27, 2025Embark on New Culinary Tour in San Miguel de Allende, Mexico
San Miguel de Allende, one of Mexico’s top culinary destinations, mixes traditional flavors with contemporary innovation in a city celebrated for its rich food culture. With its vibrant markets loaded with fresh produce and its renowned restaurants and artisanal food shops, the city promises one-of-a-kind gastronomic experiences.
ShareThis