Beginning this month, Emirates will launch non-stop service between Newark Liberty International Airport and Athens, Greece (ATH). Travelers will have the option of continuing to Dubai (DBX) in the United Arab Emirates, the home hub of the UAE-based airline. This new route marks the first non-stop, year-round service between the United States and the Greek capital.
Major airlines Delta Air Lines, American Airlines and United Airlines are none too pleased about this announcement as these three U.S.-based airlines have dominated most of the United States-to-Europe market and have benefitted from little competition.
What sets this route apart from other Emirates flights that depart from the United States is the fact that a stopover in Dubai or another Middle Eastern airport is not necessary. The flight will take passengers straight to Athens with no layovers. Emirates used a similar strategy to its advantage in the past (e.g., New York (JFK) to Milan (MXP)) by advertising Milan as simply a stopover en route to Dubai.
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