He’s probably the most despised man in America and the most-wanted terrorist in the world, yet the cover of an internal airline magazine featured a picture of his boarding pass on its cover, with a departure date set for Oct. 26, 2010. Mistakes happen, sure, but did no one recognize that name at any point during the printing process? I’d say this was a joke gone wrong. LHR News, the internal staff magazine for British Airways, featured a story on mobile boarding passes. In the background was a photo of a man checking in with his mobile boarding pass. Meanwhile, in the foreground, another phone clearly displayed another mobile boarding pass, for passenger Osama bin Laden. British Airways has admitted the mistake and is investigating how exactly the photo mishap occurred. Now, in no way does this lead me to mistrust BA or its service and security protocols, but it just makes me question how this fell through so many cracks? An art director missed it; an editor missed it; the printer missed it — and that’s at the very least. Unless it was a last-minute change by someone trying to be funny? In which case, I can say I didn’t get the joke. Kudos to BA for investigating further and rectifying the situation. Jokes aside, I’m positive no airline in the world will let Osama bin Laden on a flight anytime soon, but let’s not unnecessarily scare people! — Kim Krol, circulation and public relations executive, eFlyer editor
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