FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Alaska Airlines, Hawaiian Airlines to Combine

by Aoife O'Riordan

Dec 6, 2023

© Andreistanescu | Dreamstime.com

eFlyer Lead

Earlier this week, Alaska Airlines and Hawaiian Airlines reached an agreement to combine, thus expanding services and benefits for customers. In a $1.9 billion deal, Alaska Airlines officially acquired Hawaiian Airlines. First, the deal must go through several federal regulations to approve the merger, a task in itself following the recent break up of a regional partnership between JetBlue and American Airlines.

This involves waiting between 12 and 18 months as the merger undergoes approval by regulators and Hawaiian Airlines’ shareholders. Alaska Airlines CEO Ben Minicucci is hopeful; however, and, if the merger is approved, will see the combined company operate out of Seattle, Washington, where Alaska Airlines is currently headquartered. Honolulu, Hawai’I, will also become a key Alaska Airlines hub, creating greater international connectivity for West Coast travelers throughout the Asia-Pacific region with one-stop service through Hawai’i.

Both airlines will continue to keep their own brand while operating under one platform, but the merger will see a combined 365-airplane fleet spanning 138 destinations.

“This combination is an exciting next step in our collective journey to provide a better travel experience for our guests and expand options for West Coast and Hawai’i travelers,” said Ben Minicucci, CEO, Alaska Airlines. “We have a longstanding and deep respect for Hawaiian Airlines, for their role as a top employer in Hawai’i, and for how their brand and people carry the warm culture of aloha around the globe.

The merger is a victory for Hawaiian Airlines. Over the last few years, the airline suffered a series of challenges, including increased competition with Southwest Airlines and the recent Maui wildfires. After announcing the merger, Hawaiian Airlines’ stock nearly tripled.

So, what does the merger mean for customers? Passengers will benefit from more destination choices and increased international connectivity. In addition to a combined 138 destinations (including non-stop service to 29 international destinations), passengers also have access to 1,200 global destinations through the oneworld alliance.

The merger will also see expanded service and convenience for Hawai’i residents, including maintaining and growing union-represented jobs in the Hawai’ian Islands. The brands will continue to invest in employees’ careers and work with local communities in Hawai’i.

Together, the merger will have a combined 54.7 million annual passengers.

Passengers will also enjoy increased loyalty program benefits, including the chance to earn and redeem miles on 29 global partners and receive elite benefits on the full complement of oneworld alliance airlines. Other benefits include global lounge access and benefits of the combined program’s co-branded credit card.

What are your thoughts on this merger? What are you most excited about? How might the merger benefit you? Tell us your thoughts. Email us at letters@globaltravelerusa.com. Please include your full name and location.

 

Introducing

FX Excursions

FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.

Explore Excursions

#globility

Insta Feed
Daily
Oct 17, 2024

Time to Make Thanksgiving Travel Plans at These 6 Hotels

Ready for Thanksgiving? If that question makes your blood pressure head in an upwards direction, make this the year you forgo stressing about pumpkin pie recipes and how many guests your dining room can accommodate. Instead, head out of town and escape to one of these holiday-friendly destinations — and be sure to make dinner reservations before you begin packing.

Sunflower Accessibility Program Featured at O’Hare and Midway Airports

Travelers with invisible disabilities passing through O’Hare and Midway International Airports can now discreetly signal they need assistance thanks to a new Chicago Department of Aviation partnership that helps create more accessible and inclusive spaces.

Daily
Oct 17, 2024

This Tour Operator Announces Music of America Tour

Tour operator Tauck recently announced a new addition to its lineup of tours for 2025. Music of America: Nashville to New Orleans highlights the roots of country music, blues, jazz, rock and more in Nashville, Memphis; the Mississippi Delta; and New Orleans, Louisiana.

Daily
Oct 17, 2024

5 of the Coziest Autumnal Escapes to Take in England This Season

When trees transform to hues of orange and red, the air gets a chill, and hearths are set ablaze, some of England’s charming villages, hotels, inns and regions truly come to life in autumn. From the Cotswolds to Surrey, these cozy hotels, manors, cottages and inns promise a warm, inviting and relaxing time.

Why Seoul?

Seoul is the place to host your next international meeting or event.

Press Releases
Oct 16, 2024

Come Celebrate the 21st GT Tested Reader Survey Awards

This December, join Global Traveler to honor the winners of this year’s GT Tested Reader Survey awards. We cordially invite you to celebrate the best of the best in the travel industry on Dec. 11 at L’Ermitage Beverly Hills. This event marks one of (if not the) first to take place on L’Hermitage’s newly renovated rooftop.

eFlyer News
Oct 16, 2024

Small Luxury Hotels of the World to Debut New SLH Club, App

Small Luxury Hotels of the World announced a revamped, newly named loyalty program, and a mobile app featuring a new customer magazine. The new SLH Club, previously known as INVITED, is complimentary and immediately unlocks rewards for members from their very first hotel stays. Existing INVITED members will be automatically transferred to the new system, which features three tiers.

Explore Egypt on the Most Extraordinary Tour Ever

Picture this: You’re standing in front of the Great Pyramid, the last of the Seven Wonders of the Ancient World, in complete silence, with no crowds in sight. As you step inside, your guide leads you to hidden chambers inaccessible to other tourists. Here, you’re granted a rare chance to delve into the deepest mysteries of ancient Egypt.