Earlier this week, Alaska Airlines and Hawaiian Airlines reached an agreement to combine, thus expanding services and benefits for customers. In a $1.9 billion deal, Alaska Airlines officially acquired Hawaiian Airlines. First, the deal must go through several federal regulations to approve the merger, a task in itself following the recent break up of a regional partnership between JetBlue and American Airlines.
This involves waiting between 12 and 18 months as the merger undergoes approval by regulators and Hawaiian Airlines’ shareholders. Alaska Airlines CEO Ben Minicucci is hopeful; however, and, if the merger is approved, will see the combined company operate out of Seattle, Washington, where Alaska Airlines is currently headquartered. Honolulu, Hawai’I, will also become a key Alaska Airlines hub, creating greater international connectivity for West Coast travelers throughout the Asia-Pacific region with one-stop service through Hawai’i.
Both airlines will continue to keep their own brand while operating under one platform, but the merger will see a combined 365-airplane fleet spanning 138 destinations.
“This combination is an exciting next step in our collective journey to provide a better travel experience for our guests and expand options for West Coast and Hawai’i travelers,” said Ben Minicucci, CEO, Alaska Airlines. “We have a longstanding and deep respect for Hawaiian Airlines, for their role as a top employer in Hawai’i, and for how their brand and people carry the warm culture of aloha around the globe.
The merger is a victory for Hawaiian Airlines. Over the last few years, the airline suffered a series of challenges, including increased competition with Southwest Airlines and the recent Maui wildfires. After announcing the merger, Hawaiian Airlines’ stock nearly tripled.
So, what does the merger mean for customers? Passengers will benefit from more destination choices and increased international connectivity. In addition to a combined 138 destinations (including non-stop service to 29 international destinations), passengers also have access to 1,200 global destinations through the oneworld alliance.
The merger will also see expanded service and convenience for Hawai’i residents, including maintaining and growing union-represented jobs in the Hawai’ian Islands. The brands will continue to invest in employees’ careers and work with local communities in Hawai’i.
Together, the merger will have a combined 54.7 million annual passengers.
Passengers will also enjoy increased loyalty program benefits, including the chance to earn and redeem miles on 29 global partners and receive elite benefits on the full complement of oneworld alliance airlines. Other benefits include global lounge access and benefits of the combined program’s co-branded credit card.
What are your thoughts on this merger? What are you most excited about? How might the merger benefit you? Tell us your thoughts. Email us at letters@globaltravelerusa.com. Please include your full name and location.

Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedDaily
Apr 4, 2025Which European Cities Have the Best, Worst Metro Networks?
International luggage storage company Bounce researched Europe’s metro services across the continent’s capital cities and made some interesting discoveries.
Sponsored Content
Madrid: The Charm of an Authentic City
They say Madrid is in vogue for many reasons: its lifestyle, its heritage, its cuisine and all of its new attractions. And it’s true, because Madrid is on the radar of travelers looking for a cutting-edge destination that still holds onto its essence. Join us as we explore its charms.
April 2025
Apr 4, 2025Focus on Mental, Physical and Emotional Health at U.S. Wellness Destinations
Wellness has been a buzzword in the travel space for a handful of years now, and it is here to stay. “Wellness travel is no longer a trend; it’s a transformative shift in how people approach travel as a whole,” said Robin Ruiz, founder and CEO, Wellness in Travel + Tourism. “In today’s fast-paced world, our lives are increasingly full and often overwhelming, which is why travelers are turning to wellness-focused trips that prioritize well-being. People no longer just want a break from their daily routine — they want experiences that nourish their mental, physical and emotional wellbeing.”
Daily
Apr 4, 2025Spring Hotel Openings from IHG Hotels & Resorts
IHG Hotels & Resorts adds to its portfolio with hotel openings around the world this spring.
Sponsored Content
A Summer Sojourn Along Europe’s Rivers with AmaWaterways
This summer, elevate your vacation experience with award-winning AmaWaterways. Offering a seamless blend of unparalleled luxury, authentic cultural experiences and unrivaled service, AmaWaterways cruises are the perfect way to uncover the heart of Europe during the sunniest season with itineraries that glide along the continent’s most iconic rivers, including the Danube, the Rhine, the Seine and the Douro.
Daily
Apr 4, 2025Sloane Stanley Estate: One of London’s Best-Kept Secrets
Situated within one of London’s most prestigious neighborhoods, Sloan Stanley Estate in Chelsea spans more than 250 shops, maisonettes and homes, and is considered one of the city’s best-kept secrets. Dating back to 1717, Sloane Stanley Estate brings together a wide range of design, food, drink and wellness brands.
Greek Hotel Brand Goes Big for Easter
Daily
Apr 3, 2025Spa All Day at The Ritz-Carlton, Bachelor Gulch
Daily
Apr 3, 2025What’s New in Luxury Travel in Rome
Daily
Apr 2, 2025Wyndham Sun Moon Lake Review
eFlyer Reviews
Apr 2, 2025eFlyer News
Apr 2, 2025The Standard to Open Hotel in Brussels, Belgium, This Spring
The Standard welcomes its next European icon, The Standard, Brussels, this spring. Located in lieu of the former World Trade Center, The Standard, Brussels challenges the city’s conventional image through its 200 guestrooms and suites spread across 28 stories, a lounge, bar, three restaurants, and a garden.
Sponsored Content
Find Your Perfect Escape with Paradisus by Meliá — More Than Just All-Inclusive
Luxury travel today is about more than just beautiful accommodations — it’s about experiencing the destination. Paradisus by Meliá takes traditional all-inclusive resorts to the next level by offering indulgence with immersion, experiences and authenticity. Each resort is shaped by its location, local flavors and curated Destination Inclusive® experiences that bring you closer to the heart of the destination.
Airlines
Apr 2, 2025Royal Jordanian Airlines Launches Non-Stop Service from Washington Dulles to Amman
Royal Jordanian Airlines launched a new, non-stop service between Amman’s Queen Alia International Airport and Washington Dulles International Airport on March 23. Operating twice weekly on Tuesday and Sunday, this new route provides a direct link for business travelers, tourists and government officials traveling between North America and Jordan.
ShareThis