Caesars Entertainment Corp. introduced Caesars Rewards for guests Feb. 1. The program offers benefits and incentives, making the brand easier to explore for customers all over the world.
“From the iconic Caesars Palace in Las Vegas and through many of our other properties, guests know the Caesars brand, and Caesars Rewards helps us strengthen that connection across our global network,” said Mark Frissora, president and CEO, Caesars Entertainment.
Before the rebranding, Caesars Rewards was known as Total Rewards, still one of the largest loyalty rewards programs in the world. The new program will connect the global Caesars properties and its customers and has more than 55 million members worldwide.
Caesars Rewards features new ways for members to earn rewards, like complimentary hotel stays and access to special events. Members will earn credits through money spent at Caesars’ properties.
For more information on the rewards program transitions, go online.
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