Loveland, America’s “Sweetheart City,” gears up for its 79^th Valentine’s season festivities. Part of the fun happens on the weekend of Feb. 14 and 15, when the Sweetheart Festival 2025 gets underway downtown. The city’s 4^th Street transforms into a party with live music and entertainment, plus food, drinks and no shortage of sweet treats. The Loveland Flea Market will also be in full swing with more than 30 vendors. Times are 5–9 p.m. on Friday, and Saturday from 10 a.m. to 8 p.m.

© Visit Loveland

On Feb. 15, visitors can take to the skies in the Love Balloon from 7 a.m. to 9 p.m. Board at The Ranch Events Complex, located at 5280 Arena Circle. When you’re ready for refreshment, enjoy a hot cup of Cinnamon Roll coffee, Top of the Lake Coffee’s 2025 Sweetheart coffee flavor. Other themed beverage choices include The Bleeding Heart beer at Grimm Brothers Brewhouse, and an Alexander Valley, California, Cabernet Sauvignon at Sweet Heart Winery.

Celebratory treats include Red Velvet Kiss cupcakes at B Sweet Cupcakes, and cinnamon-flavored heart candies from Colorado Candy Company, available at Centerra Hallmark and Loveland Visitors Center. Also fun: the city’s annual Valentine re-mailing program bearing the Loveland postal mark. Cards can be purchased online at Loveland.org.

© Visit Loveland

“We are excited to celebrate 79 years of sharing love worldwide! Each year, the Valentine season in Loveland continues to captivate hearts,” said Mindy McCloughan, president, Loveland Chamber of Commerce. “There’s no more meaningful way to spread love, joy and hope than through a heartfelt Valentine from the Sweetheart City. This year’s designs and messages reflect our ongoing dedication to kindness and connection. Continuing this cherished tradition is especially important as we remind the world that love is the most beautiful gift we can give and receive.”