Winding roads with heart-stopping views, wineries, historic homes, nature preserves, horses and bourbon are all part of Kentucky’s latest campaign inviting travelers to Take a Joy Ride through Kentucky’s Bluegrass Region. With the most scenic byways in America, Kentucky’s Joy Ride campaign encourages travelers to take the backroads and adopt the idea that life is all about the journey you take.
“Travel is booming, and with that, people are rediscovering the joy of the open road,” said Mary Quinn Ramer, president, VisitLEX. “The Joy Ride campaign encourages people to travel like they used to, in the ’50s and ’60s, when people took their time to stop at scenic sites along the way, really enjoying the experience of getting to their destination.”
With a two-minute short film featuring and narrated by Mike Wolfe from History Channel’s American Pickers, as well as Heritage Tourism preservationist Leticia Cline, Joy Ride showcases their trip exploring idyllic spots in Kentucky’s Bluegrass Region. The commercial is set to run nationwide on Connected TV channels of Discovery Networks, Hulu, YouTube, Google and other social channels now through the end of the year.
The Joy Ride campaign also features nostalgic collectible posters and digital content highlighting iconic spots in the Bluegrass, including Historic Boone Tavern, Berea, Kentucky; Wendt’s Wildlife Adventure, Carlisle, Kentucky; Downtown Cynthiana; Buffalo Trace Distillery, Frankfort, Kentucky; Old Friends Farm, Georgetown, Kentucky; Keeneland Race Track, Lexington, Kentucky; and Keeneland Race Track.
Posters are available at each participating site. The Joy Ride campaign runs now through the end of 2024.
Introducing
FX Excursions
FX Excursions offers the chance for once-in-a-lifetime experiences in destinations around the world.
#globility
Insta FeedApril 2025
Apr 9, 2025Find Inner Peace in India, the Birthplace of Yoga
How far would you travel in pursuit of inner peace? Though the wellness industry has grown in popularity for quite a while, he business skyrocketed post-pandemic, with more and more travelers booking yoga retreats in the name of serenity, spirituality and, of course, self-care. When I decided it was zen I sought, I figured I should travel to its very birthplace: India. Though the idea of traveling in India initially felt more exciting than relaxing, I found the contrast between the bustling activity outside and the quiet reflection of my yoga practice to be an intoxicating combination.
Sponsored Content
Royal Air Maroc Marks Five Years with oneworld: Strengthening Connectivity Between USA and Africa and Expanding Global Reach
Royal Air Maroc proudly enters its fifth year as a member of the prestigious oneworld alliance. Since joining in April 2020, RAM has demonstrated resilience during the COVID-19 pandemic, emerging as a dynamic airline that enhanced its digital services and expanded its network. The airline plans to grow its fleet to 200 aircraft by 2037, reinforcing its global presence.
April 2025
Apr 9, 2025Relax and Recharge in Blissful Bali
Known as the Island of Gods, Bali boasts more than 20,000 temples; two active volcanoes; some 2,000 species of fish and other sea life; a thriving arts scene; and an abundance of spa and wellness resorts. Its distinct religion, culture and natural setting have drawn travelers from around the globe for decades, many seeking a slice of serenity. Today Bali draws everyone from backpackers to business travelers and digital nomads to celebrities. David Bowie even dictated his ashes be scattered around Bali.
eFlyer News
Apr 9, 2025Radisson Individuals Brand Debuts in Kazakhstan
Radisson Hotel Group expands its presence in Kazakhstan with the opening of Sadu Hotel Almaty, the first Radisson Individuals property in the country. The new hotel strengthens the hotel brand’s presence in Central Asia.
Sponsored Content
Find Your Perfect Escape with Paradisus by Meliá — More Than Just All-Inclusive
Luxury travel today is about more than just beautiful accommodations — it’s about experiencing the destination. Paradisus by Meliá takes traditional all-inclusive resorts to the next level by offering indulgence with immersion, experiences and authenticity. Each resort is shaped by its location, local flavors and curated Destination Inclusive® experiences that bring you closer to the heart of the destination.
eFlyer News
Apr 9, 2025First Underground Thermal Springs Spa and Hotel Opens in Portland, Oregon
CASCADA Thermal Springs + Hotel recently opened in Portland, Oregon, making it the first underground thermal springs spa and hotel within the city. A sanctuary transcending traditional self-care, this new spa and hotel boasts the largest hydrothermal spa in Portland. Guests can enjoy four underground pools of varying temperatures, as well as a steam room, sauna and ice therapy space.
Almyra Restaurant Review
eFlyer Reviews
Apr 9, 2025Exclusive April Promotions from Viking
eFlyer Deals
Apr 9, 2025April 2025
Apr 8, 2025Australia’s Amazing Gold Coast Buzzes with Family-Friendly Activities
In Springbrook National Park, about 90 minutes south of Brisbane, the sky is aglow. But this isn’t the sort of glittery glimmer I expected from Australia’s buzzy Gold Coast. I’d heard about the sun-dappled beaches framed with scintillating sand, the sunscreen-slathered bodies at play, the way the ocean water whirls with what looks like bits of gold dust, the amusement parks, the meter maids clad in bikinis, and the high-rise hotels with their reflective-mirrored windows and popular bars that blare tunes beside the waves. Before arriving at what I imagined to look a bit like Miami’s South Beach in places (and it does along the coast in parts), I hadn’t focused much on thoughts of ancient trees, rugged outback and night skies luminous with glowworms. This nighttime nature foray, however, shows me another version of the Gold Coast ... one where nocturnal safaris veritably light up my life.
Sponsored Content
A Summer Sojourn Along Europe’s Rivers with AmaWaterways
This summer, elevate your vacation experience with award-winning AmaWaterways. Offering a seamless blend of unparalleled luxury, authentic cultural experiences and unrivaled service, AmaWaterways cruises are the perfect way to uncover the heart of Europe during the sunniest season with itineraries that glide along the continent’s most iconic rivers, including the Danube, the Rhine, the Seine and the Douro.
April 2025
Apr 7, 2025The Best Cruise Ship Spas Invite Guests to Focus on Wellness
Cruise ship spas have always pampered their passengers, but many today extend their services beyond the typical massage and hot tub soak to include wellness amenities such as meditation areas, salt rooms and rain showers. Other spas go even further. These six cruise ship spas stand out for taking passengers to a whole new level of zen.
ShareThis