United Continental launched its MileagePlus Gift Card Exchange, a program that enables MileagePlus members to convert the remaining value of unused or partially used retail gift cards into award miles.
MileagePlus members may use gift cards from more than 60 major retailers to purchase award miles electronically online.
After logging into their MileagePlus accounts, customers select the retailer and enter their gift card information. Once MileagePlus verifies the transaction, United converts the balance on the gift card to award miles and deposits the miles into the members’ accounts.
Source: United Continental Holdings
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