Regional Hong Kong carrier Dragonair changed its name to Cathay Dragon, effective last month. The rebranding helps with the continuity on the marketing and logistics side for the airline, a sister company of Cathay Pacific.
The rebranding was announced in January to “provide customers with a more seamless travel experience across the airlines’ respective regional and international networks.”
The rebranding also aims to appeal to “the increasingly large number of passengers from mainland China who seek the convenience and assurance of an internationally recognised premium airline with global connectivity.”
The company held an unveiling ceremony at Hong Kong International Airport in November. Celebrities and staff welcomed passengers with cookies that will soon be available on flights for a promotional period.
Cathay Dragon CEO Algernon Yau, at the unveiling ceremony, said, “This is a momentous day in the history of Cathay Dragon and I am excited about the future of the airline and the fresh opportunities that our rebranding brings. As we align more closely with Cathay Pacific, new prospects will open up on multiple fronts, enabling us to become stronger and thrive in this intensely competitive industry.”
Cathay Dragon replaces its dragon symbol with the Cathay Pacific “brushwing” logo in red. In-flight looks and services will also soon have a more unified branding.
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